I start with the science.

My M.S. in Cognitive Neuroscience isn't just a credential — it's a lens. I design studies around how memory, attention, and decision-making actually work, which means my findings are harder to dismiss and easier to act on.

I ask better questions.

Most bad research starts with a bad question. I spend as much time interrogating the brief as I do running the study — because the answer you get is only as good as what you asked.

I think in systems, not screens.

I don't just evaluate interfaces. I map the full service ecosystem — people, processes, and touchpoints — to find the real source of friction before proposing a fix.

I do the analysis myself.

I build my own dashboards, run my own statistics, and write my own NLP pipelines in R. You get research and interpretation in one place, without hand-off gaps.

I can prototype what I propose.

From Figma wireframes to fully deployed Webflow sites — I don't just hand off a report. I can take a research finding all the way to a working product if the project needs it.

I work well under constraints.

HIPAA restrictions, startup budgets, volunteer-run organizations — I've delivered rigorous research in environments where the textbook approach wasn't available. I adapt the method to the reality.

I'm recognized in the field I work in.

I'm a 2026 QRCA Young Professional Grant Recipient — selected from a national pool for demonstrated contribution to qualitative research practice.

I'm part of the community, not just adjacent to it.

I volunteer on the QRCA marketing team and stay active in UXPA Dallas and IxDF. The networks I'm in aren't for job hunting — they're how I stay close to the field.

My work holds up after the project ends.

The service blueprint I delivered for TPSA is still in use. The Webflow site I built for Redefined Therapy is live. The analytics dashboard I designed is still running. I build things that last.